Double (or Triple) Your Sales with Newsletter Hosting's Services!!

Welcome to Newsletter Hosting where you will find articles filled with tips and tricks for promoting your E-Newsletter or E-Zine and services to help you market your website. If you have a website and aren't getting the response you want, most likely it's because you don't have a weekly, monthly, or quarterly newsletter. We can help you by setting you up with a high quality HTML or plain text opt-in email marketing campaign.

Why should you have an opt-in newsletter?

Studies have shown that having an opt-in newsletter is one of the best ways to continue to drive business to your website. Think about it. If you are constantly in touch with your customer-base, you can continually drive them back to your website and sell to them. There is a saying in web marketing and sales and that is:

"Twenty percent of your customers will provide you with eighty percent of your sales."

Basically this means that you can keep selling to your existing customer base if they are satisfied with your products and services. Once you have satisfied a customers' needs, they are more likely to buy from you than from your competitor. In order to achieve this, you must constantly stay in touch with your customers. And you do this by either sending a postal mail message (which costs a lot of money right?) or by emailing them (which costs very little at all).

What about the costs of sending online newsletters?

Well, you need to really think about this one. The costs of sending an opt-in online newsletter is minimal compared to sending a direct mailer out. Consider the following scenario:

Post Card Direct Mail Campaign for 5,000 4" x 6" Glossy post cards.

Supplies/Services	Costs
Postage (as on usps.com on 6/17/2002)	$1,150
Post Cards (5,000@ officedepot.com on 6/17/2002)	$2,199
Design of Postcard (we listed the absolute minimum fee that a self-respecting designer would charge)	$200
Printing ( @ 10¢ per postcard)	$500
Total	$4,049

Wow! That's for one mailing! That's almost a dollar per postcard! And do you know how many were actually read out of that 5,000? Do you know if your campaign is actually working or not? Do you physically see how many sales you generated by that one mailing?

That's the beauty of opt-in email marketing! You can track any sales that are generated from each and every email! If you find that one approach or ad isn't working with one group of say 100, then you can quickly change your strategy and find one that works before you market to the rest of your newsletter readers!

So in our above scenario, you would pay about $.81 per postcard with no visible results and no way to track what message or campaign works. With Newsletter Hosting you will roughly pay $.02 per email address. That's a significant savings! And on top of that we will work with you hand-in-hand to track exactly how well your email campaign is doing!

Ok, so why opt-in marketing?

Here's the beauty of it all! Since they have already opted to hear from you periodically and they are already interested in what you have to say, all you have to do is occasionally mention to your newsletter readers that you like a certain service or product or tell them about a new service or product you have and tell them how to purchase it. THAT'S IT!!! That is the real beauty of opt-in email newsletters. Your readers trust you or else they wouldn't read your newsletter!

Some email campaigns can cost in the millions of dollars because you have to purchase the list of names and then send them out. This is know as a shotgun method, because it isn't a very targeted email campaign. Who is most likely to actually read your message, a person who has never heard from you or someone who has been satisfied previously? That's an obvious answer, the person who has been previously satisfied!

Opt-in newsletters are very targeted because that person has already visited your website, is interested in something on it and has opted to hear from you again and again. There are lots of businesses out there that provide opt-in newsletter services, but what distinguishes us from them is our customer service.

We are dedicated to helping you drive more customers to your website!

You can host your newsletter at Microsofts BCentral, or a slew of other newsletter hosting services, but will you receive the personal care we deliver and believe in? I don't think so. Our slogan is "Make your website work for you!" and we believe in this philosophy. We believe in automating your website and we are dedicated to helping you in any way that we can!

I've talked a little about automation, but I would like to touch some more on this subject. The more automated your business is, the more money you stand to make with little or no effort. This philosophy is starting to reach millions of people on the Internet. If you had the money you could set up a business 1-800 number for sales and customer service and hire people to man these phones. Or you can set up your site to be automated right from the start.

This means that you can set up your email account with autoresponders that can send out a list of FAQ's that will buffer the majority of customer service requests. You can also make your business look much larger than it actually is because what would take ten people to do can now be taken care of by one person with the help of a computer and the right tools.

That's why Newsletter Hosting is here. Let us help you and your website before your competitors get your customers! Go to the newsletter section to see how it works or click on the services link to view a list of our services and prices.

Read the following quote from existing customer Kathi Appelt, Children's Book Author:

"I went through three other web designers before you came on the scene! I thought I was the ultimate jinxed person when it came to having a website. Honey, I'll sing your praises from sea to shining sea!"

http://www.kathiappelt.com